WhatsApp delivers end-to-end message encryption through containers. This can be a tough task for any developer or business with a different end-objective and limited budget. The operational overhead of integrating directly with the WhatsApp messaging network requires hosting, managing, and scaling containers in your own cloud infrastructure.

Integrating WhatsApp communications in the business applications would mean greater flexibility and ability to reach to a larger segment of audience. The visualization below shows the popularity of WhatsApp across different countries. Everyday, 30 million messages are exchanged using WhatsApp. WhatsApp is one of the most popular instant messaging apps in the world presently.

Why is the Twilio Whatsapp integration so significant? This latest feature added to the Twilio API integrates WhatsApp messaging into the application and manages messages and WhatsApp contacts with a business account. Over the last decade, Twilio customers have used Programmable SMS to build innovative messaging experiences for their users, whether it is sending instant transaction notifications for money transfers, food delivery alerts, or helping millions of people with the parking tickets. Recently, Twilio has enabled developers to integrate SMSing and calling facilities into their applications using the Twilio Web Services API. Twilio, a cloud and communication based platform has been at the forefront of creating messaging solutions for businesses. This enables them to cater to their specific need and to create customer centric products. The trend in the last few years have indicated that businesses want to talk to their customers in the same way they communicate with their friends and family.

Whatsapp business api twilio